By Carmine Gallo
I am surprised as I visit with people how many have not heard of TED. It stands for Tecnhnology, Entertainment, Design. Here is a brief description from their website:
“TED is a platform for ideas worth spreading. Started in 1984 as a conference where technology, entertainment and design converged, TED today shares ideas from a broad spectrum — from science to business to global issues — in more than 100 languages. Meanwhile, independent TEDx events help share ideas in communities around the world.”
TO find out more about TED, visit www.ted.com
TED talks are the core of the site and conferences. They are short speeches – 18 min or less – that challenge listeners on a specific topic.
I am addicted.
I don’t always agree with them, but they always make me think.
This book examines the science of TED talks by looking at the elements of popular TED talks and identifying key elements.
The ideas presented are practical and really just a matter of common sense, but once again, unless a speaker learns to apply the ideas, they are not going to impact their speaking ability.
There are three main themes that tie it all together.
1. Making an emotional connection with the audience
2. Presenting a new or fresh idea
3. Creating a memorable moment that trigger retention
I really enjoy TED talks and I believe that any public speaker can benefit from incorporating some of the ideas into their presentations. Definitely worth buying if you do.